Korea Country Focus


With sales of cosmetics and toiletries growing by 9.1% in 2012, South Korea serves as one of the key engine rooms for growth in the Asian cosmetic market.

The men’s market is proving particularly strong, accounting for nearly 20% of the world’s men’s skincare market in 2012, with research by Euromonitor revealing that South Korean men spend $900m a year on beauty products.

This year's new Korea Country Focus will therefore highlight some of the country’s hottest ingredients and finished products including:

- 50 exhibitors from Korea around the show and on the IBITA-Korea Pavilion.
- A display feature on innovative ingredients and finished products handpicked by our Korean beauty expert.
- A brand new  Korea Product Trail highlighting 10 recommended ingredients on Korean stands this year.
- Daily Marketing Trends presentations on Korea.

Check the exhibitor directory
Check the Korea Product Trail
Check the Marketing Trends presentations

 Hanbang cosmetics and Korea's natural and organic Mecca 
 The dynamic Korean wave
 Bulldog bites into the Korean market

  • Korean ingredients

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