Innovation Zone

  • Innovation Zone

    The Innovation Zone continues to be the most popular area at the show, demonstrating the importance of new ingredient and service launches in the beauty industry. This unique attraction invites its guests to explore the following three engaging elements:

    Sponsored by:                                             Media Partner:

  • Innovation Zone Launches

    Latest Product Launches

    Discover 35+ of the latest ingredients, raw materials and services on display, launched by exhibitors either at the show or within the 8 months preceeding.

    Find out about the Best Ingredient Awards

  • Formulation Displays

    Formulations Displayed

    Testing a product and its effectiveness is very advantageous, especially when there are a multitude of new products on display. A select number of exhibitors invite you to test out their formulations in your own time and draw your own conclusions.

  • Mintel Feature Demonstrations

    Mintel Multi-Sensory Feature

    In partership with:

    The Mintel Beauty & Personal Care team handpick innovative finished products focused on new ways of connecting products with consumers through multi-sensory experiences. See, touch and test the latest concepts at their daily demonstrations:
    11:00 and 14:00 (Tues & Thur) 
    11:00 and 16:00 (Wed)



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