The Asian cosmetics market is growing at an exponential rate, with Euromonitor predicting that by 2014 Asia’s share of the global cosmetics and toiletries market will be the same as Western Europe.
As the leading pan-Asian personal care ingredient show, in-cosmetics Asia 2012 is set to provide an authoritative voice on this growing market, as it makes a welcome return to Bangkok’s BITEC on 6-8 November.
Presenting its largest show to-date, it will bring together ingredient suppliers, cosmetic manufacturers and some of the most respected figures from within the industry to share the latest information, knowledge and expertise.
The show also signals the most extensive Workshop programme in the event’s history. Key features include a series of comprehensive Workshops; Marketing Trend sessions; Innovation Seminars and the return of the Innovation Zone, with its focus on new ingredient launches and formulations.
This year brings not one, but two industry-leading awards – with the in-cosmetics Asia Innovation Zone Best Ingredient Award 2012, as well a new partnership with the Cosmetics & Toiletries R&D Awards 2012. The new award will crown two winners, for the Best New Ingredient and Most Creative Application.
Sarah Gibson, Exhibition Director at in-cosmetics Asia, said: “This is the biggest show in our five-year history, with up to 300 exhibitors set to take their place and more than 5,000 visitors expected. in-cosmetics Asia is the must-attend event for anyone involved in the personal care industry in Asia and we’re looking forward to opening the doors to encourage innovation, education and the sharing of knowledge across the region.”
As economies continue to struggle in the West, more and more companies – including Proctor & Gamble and L’Oreal – have begun to shift their business to Asia to make the most of the market within this area.
in-cosmetics Asia will showcase the very best suppliers that Asia has to offer, with key players in attendance – including BASF, Croda, DSM & Evonik. The show will also feature smaller niche companies from Thailand, South Korea, China, Japan, India and Malaysia, highlighting the very latest developments in Asia.
With over 30 first-time exhibitors taking part so far, these include At Lab Co. Ltd (South Korea) – who will demonstrate their latest developments using Microcapsule, Nanosome, Liposome botanical, extract, natural preservative and sphere products – they are joined by Emery Oleochemicals (Malaysia), Natural Sourcing (USA), Toyo Sugar Refining Co. Ltd (Japan) and Triple Nine (Thailand), among others.
Unique Elements for Visitors
The insightful Workshops will sit at the very heart of the show. They are designed and led by industry experts to enhance the commercial, scientific and marketing knowledge of visitors across specific topics of interest within the Asian market.
Topping the agenda is a Workshop dedicated to Haircare, which follows the introduction of a host of innovative products to the industry. Next on the agenda will be a workshop on the latest regulations introduced across the EU and Asia. With no central regulatory body currently in existence in Asia, industry players face the constant struggle of keeping up with the latest changes. This workshop will help guide manufacturers through the most recent regualtions developments and demonstrate how they will be affected, both now and in the future.
The Workshops will also focus on Formulation techniques, offering visitors the chance to enhance their skills and obtain up-to-date information on the latest innovations. Two workshops – The Basic Formulation Workshop and The Advanced Formulation Workshop – will be led by Dr Luigi Rigano.
The Basic Formulation Workshop will discuss the key steps of formulation strategy in the development of a new product. The workshop will include a cosmetic introduction, covering functions to ingredients categories and selection – finally moving on to the key steps in formulation strategy for new product development.
The Advanced Formulation Workshop will take discussions up a level, where attendees will be presented with a series of formulation options and their respective hurdles, and follow procedural steps on how to become a self-styled cosmetic formula designer. The workshop will conclude with on-the-spot evaluation discussions and the sharing of the sensory approach between the formulator, marketing team and the consumer.
With the latest research revealing that Asia is the world’s largest market for natural personal care products (Source: Kline), the half-day workshops will culminate with a practical session, led by Dr Barbara Olioso of Organatural Cosmetic Developments – The Interactive Natural and Organic Workshop.
During this hands-on workshop, attendees will create a natural product, while discussing the issues and challenges encountered along the way. Dr Olioso will lead discussions on the different possibilities, choices and compromises that come with creating a natural product.
in-cosmetics Asia 2012 also welcomes the return of the unique Innovation Zone – an entire area reserved especially to showcase cutting-edge products launched either at the show, or up to six months before the event. An exclusive formulations section will also feature for the first time, offering a select few exhibitors with products on display in the Innovation Zone the opportunity to share their new formulation ingredient with visitors. This has been introduced to address the huge demand from both formulators and chemists to enhance their knowledge of formulations. Mintel Beauty and Personal Care will demonstrate handpicked finished products across skincare, haircare and colour cosmetics.
The Marketing Trends programme offers an extensive series of seminars set to provide information on the latest developments from within the industry. The sessions will advise organisations on how they can best capitalise on these trends – as well as highlight case studies from specific regions.
The programme of presentations includes Beauty Trends & Innovation Move Across the World by Mintel; Trends in the Thai Cosmetic Market by Ketmanee Lertkitcha (TCMA); How to Translate Future Trends into Innovation by Antoinette Van den Berg (Future Touch) and Focus On The French Cosmetic Market by Juliette Mélédié (FEBEA).
Recent analysis on nanotechnology has shown that R&D activity in beauty and personal care items has grown more than 100% in past years. As the world’s population strives to improve their physical appearance, innovation within the sector will inevitably continue to grow. A series of 24 Innovation Seminars presentations will focus on the latest ingredients and formulation techniques to enter the industry – including The Fast Way to Get Rid of Wrinkles by Rahn; DermCom – An Activator of Epidermal – Dermal Communication for Deep Skin Rejuvenation by Mibelle and Improved Hair Conditioning Performance through Cationic Polymer Synergies by Lubrizol.
in-cosmetics Asia will take place from 6 – 8 November 2012 at BITEC, Bangkok.
Visitors who register before 29 October will gain free fast-track entry to the show; a complimentary show preview will be mailed to those who register early* - as well as a US$30 discount off all workshops**.
To register for the event go to www.in-cosmeticsasia.com/register
For more information on the show and this year’s seminars and workshops, visit www.in-cosmeticsasia.com/educationalprogramme
You can follow in-cosmetics on Twitter at www.twitter.com/incosmetics
Join our LinkedIn group at www.linkedin.com/in-cosmetics
See us on YouTube at http://www.youtube.com/incosmetics
Like our Facebook pages in English & Thai at www.facebook.com/incosmeticsgroup (English) & www.facebook/incosmeticsasia (Thai)
* If you register by 30 September ** If you book your place by 29 October
Notes to editor:
For more press information contact Marie Burchill or Simon Matthews at the
in-cosmetics Asia Press Office on:
Tel: +44 (0) 20 7240 2444
Tuesday 6 November
The Regulations Workshop
EU: Preparation For The Regulation Implementation - Annelie Struessmann (Conusbat)
China Focus: What Is New? - Wendell Wei (China Gate)
ASEAN – Korea: Overview Of Changes - Dr Alain Khaiat (Seers Consulting)
Ingredient and R&D Regulatory Strategies To Succeed In Asia - Le Chau Giang (Johnson & Johnson)
14:00 – 18:00
The Haircare Workshop
Hair Physiology - Dr Vaishali Gode (Marico)
Trends In Haircare - Umesh Padke (L’Oréal)
What Is New In Hair Styling? - Chang Wang (DSM)
What Is New In Hair Colouring? – Laurent Thevenot (Sensient)
What Is New In Hair Conditioning? - Christina He (Lubrizol)
Haircare Sensory Evaluation – Dr Meei-Lih Lin (P&G)
Wednesday 7 November
09:00 - 13:00
The Basic Formulation Workshop - Dr Luigi Rigano, Industrial Consultant
14:00 – 18:00
The Advanced Formulation Workshop - Dr Luigi Rigano, Industrial Consultant
Thursday 8 November
10:00 – 16:00
The Interactive Natural And Organic Workshop - Dr Barbara Olioso, MRSC, Organatural Cosmetic Developments Book by 29 October and pay only US$110 per workshop (saving US$30) For more information, visit www.in-cosmeticsasia.com/workshops
Marketing Trends Programme
Tuesday 6 November
11:00 – 11:30
Beauty & Personal Care’s Evolving Retail Landscape, What It Means For You – Rachel Lin (Euromonitor International)
12:00 – 12:30
Successful Branding in Asia - Arpapat Boonrod (Insight Asia)
Packaging Developments To Enhance Your Brand - Daniel Bone (Datamonitor)
Beauty Trends And Innovation Move Across The World - Vivienne Rudd (Mintel Beauty & Personal Care)
Marketing To Shoppers – Revolutionizing The Way Brands Are Marketed - Mike Anthony (Engage Consultants)
Trends In The Thai Cosmetic Market - Ketmanee Lertkitcha (Thai Cosmetic Manufacturers Association)
Global Personal Care Ingredient Trends - Nikola Matic (Kline Group)
Wednesday 7 November
Access Anything, Anywhere - Mobile Technology in the Beauty Industry - Vivienne Rudd (Mintel Beauty & Personal Care)
The USA Cosmetics & Toiletries Market - Daniel Bone (Datamonitor)
Asian Salon And Spa Skincare From China To South Korea - Nikola Matic (Kline Group)
How To Translate Future Trends Into Innovation - Antoinette Van den Berg (Future Touch)
The Asia Pacific Personal Care Ingredients Market - Krithika Tyagarajan (Frost and Sullivan)
Sustainability In Cosmetics – Beautiful You, Beautiful Planet - Anne-Maud Boyard (Oriflame)
The Future Of Cosmetics (Panel Discussion) - Emma Reinhold (SPC Magazine) with Future Touch, Oriflame and Mintel Beauty & Personal Care
Thursday 8 November
Evolution Of Beauty Advertising In Asia - Usana Chantarklum (Millward Brown)
Focus On The French Cosmetic Market - Juliette Mélédié (FEBEA)
Skin-Whitening & Anti-Ageing – Marketing Strategies For Asian Consumers - Shyam Gupta (Bioderm Research)
14:00-14:30 Promoting Your Brand Via Social Media - Sathapon Patanakuha (Nobel Consulting)
For more information, visit www.in-cosmeticsasia.com/marketingtrends
Innovation Seminars Programme
Tuesday 6 November
Zemea® Propanediol: A Natural Glycol Replacement For Hair And Skin Care - DuPont Tate & Lyle Bio Products
Benefits Of Treated Pigments In Make-Up, Skin Care And Haircare In Asian Formulations - Sensient Cosmetic Technologies
Enhancement Of Genetical Anti-Hair Loss Activity Of The Rice Extracts By Nanotechnology - Welltech Biotechnology
Simplify The Development Of Complex And Effective Formulations Using Polymeric Emulsifiers - Lubrizol Advanced Materials Asia Pacific
Acne Busters - The Multifunctional Acne Treatment - Ichimaru Pharcos
Epidermist 4.0: Reboots The Physical And Chemical Barrier Of The Skin - Codif Recherche et Nature
miniHA™ - New Generation Oligo Sodium Hyaluornate - Bloomage Freda Biopharm
EPITEX™ 66 Polymer Enabling Water Resisting Sun Care Products With Superior Skin Feel - Dow Chemical
Skin Whitening Natural Active Fighting Pigmentation While Protecting Skin Wellness - HallStar Italia – B&T Company
Wednesday 7 November
Gatuline® Radiance, A New Active Ingredient To Illuminate And Refine The Skin – Gattefossé
Is Your Method For Stem Cell Treatment Enough? - Ichimaru Pharcos
EcoSense™: A Family Of Ecocertified Naturally Sourced, Biodegradable Surfactants - Dow Chemical
DELISENS™, Sensitive Skin Without Signs – Lipotec
DermCom - An Activator Of Epidermal - Dermal Communication For Deep Skin Rejuvenation – Mibelle
The Fast Way To Get Rid Of Wrinkles – Rahn
Anti-Ageing Properties Of Alpha Glucosyl Rutin And COSARTE-2G (Glyceryl Glucosides) - Toyo Sugar Refining
Improved Hair Conditioning Performance Through Cationic Polymer Synergies - Lubrizol Advanced Materials Asia Pacific
Hair Melanogenesis Induction From Thai Medicinal Plant Extract Entrapped In Nanoparticles - Welltech Biotechnology
Thursday 8 November
DSM Delivers New Breakthrough In Skin Smoothing With SYN®-TC - DSM Nutritional Products
B to B Or Biotechnology To Beauty For The Development Of Cosmetic Active Ingredients –Solabia
BioAmber, Chemistry Inspired By Nature, For Innovative Personal Care Ingredients – BioAmber
Closing The Protection Gap For A Fair And Healthy Skin - DSM Nutritional Products
Easy and Safe Replacement Of Parabens - Dr Straetmans
Improved Identification Methods For Australian Tea Tree Oil, Ensuring Product Purity And Efficacy - Bronson & Jacobs
For the full programme, visit: www.in-cosmeticsasia.com/innovationseminars
What you will experience at the Innovation Zone:
- A unique showcase of recently launched personal care ingredients.
- (NEW) A select display of exclusive formulations
- Handpicked finished products in skincare, haircare and colour cosmetics plus live demonstrations exploring how Asia and the West impact each other’s beauty industry.
Innovation Zone Best Ingredient Awards + Cosmetic & Toiletries R&D Awards Winners will be revealed at the Innovation Zone on Wednesday 7 November at 18:30 For full details, visit www.in-cosmeticsasia.com/innovationzone
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