A taster exhibition led by in-cosmetics Asia secured attendance from leading cosmetic brands including Colgate Palmolive, Estee Lauder, LG, Procter & Gamble, Rohto Mentholatum, Green Cross, ICP Corporation – part of the Marico Group – India as well as top local brands including Saigon Cosmetics, Lana Cosmetics, My Hao, Thorakao, Rang Dong S.P.C.A, Dong A, VietCan, Gia Dinh and Vietcos.
The Capturing New Products and Trends roadshow was organised in partnership with the Cosmetic Chemical Association (CCA) in Vietnam – with the support of the Vietnamese Cosmetic Committee (VCC) – to deliver a taster exhibition ahead of in-cosmetics Asia’s main show in Bangkok.
With almost 200 delegates in attendance, the roadshow provided a small snapshot into the wealth of knowledge and product innovation on offer at the in-cosmetics Asia show – which will take place from 6 to 8 November 2012.
The one-day roadshow – which attracted the attention of Vietnamese TV – took place at Hotel Nikko in Ho Chi Minh City on 23 August 2012, and provided attendees with the chance to learn more about the latest in personal care product ingredients and trends in the sector. There were presentations and seminars throughout the day from leading companies, such as Lubrizol, ActivON, Nikko Chemicals, Brenntag (for Avenacare) as well as in-cosmetics Asia.
As a country that imports the vast majority of its chemical and natural ingredients, the roadshow also offered attendees from Vietnam’s leading companies the opportunity to network with cosmetic ingredient suppliers.
Feedback from the roadshow was extremely encouraging, with 96% of delegates reporting they were either very, or completely satisfied, with the show.
Mrs Nguyen Kim Thoa, Director of Saigon Cosmetics said: “The event has helped us recognize opportunities and challenges for the Vietnamese cosmetic industry. It has also given us ideas on how to market our products and we’re very much looking forward to the next roadshow in Vietnam!”
Mr Luu Duc Nghi, Director of Lana Cosmetics, added: “The event was really exciting both from an R&D and marketing viewpoint – it focused on opportunities and new trends and highlighted the need to update one’s technological and marketing knowledge. I’m now very much looking forward to the November event in Bangkok!”
Key presentations included a session from keynote speaker Le Chau Giang (Vice President of CTFAS) on ‘Opportunities and Challenges for the Vietnamese Cosmetic Industry within the Global Economy’, focusing on infrastructure, know-how, product quality, safety and legislation for the estimated 430 small and medium size cosmetic companies based in Vietnam.
Also included were sessions on Global Consumer Trends (by Lubrizol Personal Care), Korean Cosmetic Trends (by ActivON), Calpain inhibitor UJI TEA EXTRACT focusing on Calpain, a calcium-dependent protein that plays a major role in the ageing process (by
Nikko Chemicals).
‘Soothing, Rejuvenating, Strengthening, Personal Care Products on the Market’ and how to make the best of these concepts within hair care was the presentation made by Brenntag, whilst in-cosmetics Asia's presentation shared 10 tips on how to market cosmetic brands.
Companies who appeared as tabletop exhibitors at the roadshow also included Behn Meyer, Kao and Nardev Chemie.
Sarah Gibson, in-cosmetics Asia Exhibition Director said: “The roadshow has been invaluable in providing delegates with a unique insight into just some of the aspects of what we have to present at in-cosmetics Asia. The roadshow has certainly generated huge interest from attendees and we hope to be welcoming many of them to the show in Bangkok in November.”
The Vietnam Roadshow was supported by The Thai Convention & Exhibition Bureau and by Personal Care Magazine, the event’s official media partner.
-Ends-
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Notes to editor:
For more press information contact Marie Burchill or Simon Matthews at the in-cosmetics Asia Press Office on: Tel: +44 (0) 20 7240 2444 Email:
in-cosmeticsasia@stormcom.co.uk
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