A taster exhibition and series of seminars, organised by in-cosmetics Asia and the Philippine Society for Cosmetic Science (PSCS), on the 4 May 2012, attracted brand owners and decision-makers from leading cosmetics companies including Dermpharma, Ever Bilena, Green Cross, Splash Corporation, Tupperware and Unilever.
The ‘Capturing New Products and Trends’ Roadshow was the first time a PSCS event has attracted so many presentations from suppliers and with over 200 delegates in attendance, proved to be one of the most successful events in the organisation’s history.
The roadshow pre-empted the in-cosmetics Asia show, which takes place in Bangkok from 6-8 November 2012 and enabled companies from the Philippines to learn more about the latest personal care products and trends, whilst meeting other leading suppliers exhibiting at the event.
The feedback was overwhelmingly positive, with 98% of delegates claiming they were either very or completely satisfied with the show. Miriam Salting, Marketing Manager at Tupperware Brands Philippines, commented: "Congratulations to in-cosmetics Asia and PSCS for coming up with this kind of event in the Philippines. It keeps us in sight of what is behind the big names in the global C&T market."
The one-day event took place at the Hotel Intercontinental in Manila and featured New Product Seminars and Marketing Trends presentations from companies such as Ashland Speciality Products, Euromonitor International, Evonik, Inolex, the Namsiang group of companies, Rhodia and SEPPIC Asia Singapore.
Highlights of the seminar programme included a Euromonitor presentation which outlined the new opportunities afforded by developments in packaging and advertising, as well as in the growing demand for skin whitening treatments in the region. Also included was an insightful look at the dynamic Korean market.
In ‘Innovative ways to achieve performance and aesthetics in natural brands’, Inolex investigated the continued growth of the natural products market across all categories and geographical markets. The company also showcased a brand new product, LexFeel® N Series, which was launched at in-cosmetics in Barcelona in April.
Rhodia gave a presentation on the current trends and needs in the cleansing market and the benefits of shower gels and liquid hand-soaps.
Other companies who were tabletop exhibitors at the roadshow included Accord, Amchem, Brenntag, H&A PharmaChem, KAT Personal Care and Reka.
Sarah Gibson, in-cosmetics Asia Exhibition Director, commented: “With suppliers from Germany, South Korea, Malaysia, Singapore, Thailand and the Philippines presenting their latest ingredients, the Roadshow delegates obtained a snapshot of what in-cosmetics Asia will be like. We are very pleased that great interest has been generated among the participants to attend the event in Bangkok in November this year.”
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Notes to editor:
For more press information contact Simon Matthews at the in-cosmetics Asia Press Office on: Tel: +44 (0) 20 7240 2444
Email: simon@stormcom.co.uk
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