How businesses can turn a crisis into an opportunity

25 Nov 2011 11:25

Andrew Durieux, a crisis management expert based in Thailand, will be delivering 2 exclusive free to attend presentations at in-cosmetics Asia next month, where he will assess the impact of the recent flooding on the country.

The organisers of in-cosmetics Asia decided to move the show to the new dates of 14-16 December as a result of the flooding which severely affected Thailand and its capital city, Bangkok, where the event will take place.

The first session, which will run between 10:30-11:00am on the 16 December, is entitled ‘Impact of the flood on Thailand and the Thai cosmetic industry’, and will review the flooding in the region whilst analysing the impact of the situation on the various cosmetics industry participants in Thailand.

In the second session, which takes place later the same day between 11:30 and 12:45, ‘How can the cosmetic industry players manage future floods and other natural disasters’, Andrew will provide participants with information on how companies recover from the flooding. He will also focus on the implications to supply chains and provide insight into how to minimise loss during similar situations in the future.

Andrew, the founder and Principle Consultant of Coverage Ltd, commented: “Thailand copes exceptionally well with flooding but three significant typhoons in quick succession produced a totally unmanageable amount of water, resulting in thousands of factories now being submerged and out of commission. During my session at in-cosmetics Asia, I’ll be examining the importance of planning and flexibility in the recovery process, as well as advising businesses on the best strategies and tactics to employ during times of crisis. My aim is to illustrate to owners and managers exactly how opportunities can be created, as the companies who recover the quickest will inevitably be the first to win business once things are returned to normal.”

For full details on the 'Marketing Trends Programme' please go to http://www.in-cosmeticsasia.com/MarketingTrends

Notes to editor:
For more press information contact Julie Longton or Simon Matthews at the in-cosmetics Asia Press Office on:
Tel: +44 (0) 20 7240 2444
Email: in-cosmeticsasia@stormcom.co.uk

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Tue 6 Nov 10:00 - 18:00

Wed 7 Nov 10:00 - 18:00

Thur 8 Nov 10:00 - 17:00

BITEC, Hall 101 - 102, Bangkok