Marketing Trends

• The Marketing Trends presentations are undoubtedly one of the most popular sessions at the show, and this year was no exception.
  
  Industry and brand experts spoke on a variety of topics tailored to the personal care industry.
  
  Highlights included 'Global Beauty Trends Consumer & Product Perspectives', Asia Beauty Trends - 2011 and Beyond' and also How to Promote Your Cosmetic Brand Using Social Media.

• 2011 Programme

  Wednesday 14 December

  • Innovative Packaging for Asian Beauty Products
  • Global Beauty Trends - Consumer & Product Perspectives
  • Specialty Actives: Insights from the Mature Markets
  • Developing Natural & Organic Cosmetics - Challenges and Opportunities
    Life Cycle Analysis: Choosing the Right Indicators
  • Nutricosmetics Market - A Global Health & Wellness Megatrend
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  Thursday 15 December

  • Asia Beauty Trends - 2011 and Beyond
  • Air, Water, Earth - Beauty Innovation and the Elements
  • Exploring the Chinese Personal Care Market
  • Post Earthquake Japan - Implications for Beauty
  • Impact of the Flood on Thailand and the Thai Cosmetic Industry
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• Friday 16 December 

  • How can the Cosmetic Industry Players Manage Future Floods and other Natural Disasters?
  • How to Promote Your Cosmetic Brand Using Social Media
  • Download presentations