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To attract consumers cosmetics companies come up with unique benefits and therefore claims for their products; these claims are based on the ingredients

Just as an artist paints a beautiful picture, or a musician composes a piece of music, a perfumer creates a beautiful fragrance. Perfumery is an art and a

Consumer attitudes towards private labels have evolved in recent years. Initially motivated by a desire to save money following the downturn, many consumers

How many “hero” ingredients have you heard of or read about in the consumer press; ingredients like Aloe Vera, Marigold or Argan stem cells? All of these

There has been a steady rise in the number of cosmetic products that mention the word oxygen. This has gone beyond simple use of the term in product names

A striking difference between men and women is that men know things are different but women can tell you how they are different. Is this because men

In today’s beauty space, there exists an overwhelming consumer sentiment that mass market products can not be effective for everyone. As a result,

The fragrance industry is strong – it employs 35,000 employees worldwide and makes around $8 billion per year. Around 50% of products are made

Biodiversity, the diversity of all living things, is playing an ever more important role in the green agenda. Pioneering companies in all sectors

Is this a sensible or an indecent question? Assuming that you are not working for a supplier of emollients and emulsifiers (they have a tendency to