The Innovation Zone is the perfect place to discover the latest ground breaking ingredient launches in the beauty industry, set to inspire your next formulation. All the products on display are launched either at the show or within the last 6 months by exhibitors. It's the perfect platform to ensure new ingredient launches stand out and are easy to find for those visiting the Innovation Zone.
The Mintel Beauty & Personal Care give demonstrations on Consumer Beauty Trends and their team are on hand to offer in-depth analysis of new products.
The Innovation Zone Best Ingredient Award takes place for the second year running and honours the development of a novel acitve or functional ingredient that combines innovative science and product features in a way that demonstrates substantial benefits to manufacturers and to end users when compared with existing ingredients.