in-cosmetics 2010: Innovation Zone

in-cosmetics tv, 02 Sep 2011 10:41

The Innovation Zone is in association with Mintel Beauty Innovation. It is the most interactive part of the event and this year showcases what is likely to be hot in 2010. There are 3 themes: Beauty Garden (natural trends in beauty, Fountain of Youth (anti-ageing) and Instant Beauty (instant results/convenient). Mintel Beauty Innovation identifies 4 trends for 2010: NU Natural, Turbo Beauty 4G, Mood Beauty and Protect. The Innovation Zone is a fun feature to visit along with product displays, new, active and emerging ingredients.

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