in-cosmetics 2012: in-focus Solar Beauty
in-cosmetics TV, 30 Apr 2012 17:04
Jacques Sebag, Creative Director of in-focus describes it this year as all about suncare and how to make beauty radiance. "Solar Beauty" projects are spread throughout the show so visitors can follow the sun (icon) on the Solar Trail and discover new textures, new sun filters, new active ingredients, anti-ageing ingredients, new product concepts. Ian Tooley, Research Manager, Croda Europe Ltd, explains how they have launched the Solaveil physical shield campaign and a new website to create more effective communication and access to information, allowing their consumers to get answers to questions that they are interested in.
From the in-focus "Beach", Pierre Garcon, Founder of Ecomundo speaks about the improvements from nano-particles in products and Isabelle Villeneuve, Director R&D at Dr Renaud discusses consumer habits and what is behind their criteria for buying suncare products. Overall, in-focus provides the opportunity to learn about all angles; regulation, technology, formulation, functional and active ingredients so it is possible to embrace all the different aspects of product formulation in suncare.