Fragrance plays such a key role in cosmetics and is a major motivator for consumers when deciding which personal care product to buy.
According to Francis Hembert, Développment International, Cinquieme Sens, fragrance is key and will prompt purchase, he also maintains that the emotional factor creates addiction. Consumers often talk of their addiction to certain scents that have been around for some considerable time and reminds them of good times, such as holidays and childhood memories.
The new Fragrance Zone at in-cosmetics Asia has been designed to help you discover the latest products and technologies from a number of fragrance suppliers offering one-stop-shop solutions for those looking to uncover new scents.
Meet material suppliers including Amerasian Fragrance Research (Thailand), Iberchem (Spain) O'Laughlin Industries (Hong Kong) who will share their knowledge and expertise and will be on hand to offer solutions for developing your products.